About

Curious and conceptual. Innovative and engaging. Crafting positive experiences for brands and people.

Live from a session I ran

Live from a session I ran

 

Gigia Tondelli

Professional Info:

The design space has been my professional home for over 13 years. I strive to understand the people who will interact with what I design so experiences are useful, delightful and engaging to them. I've had the opportunity to work with a wide array of clients, ranging from telecommunications to travel, insurance, retail, software, financial services, higher education institutions and consumer packaged goods.

Work Experience:

Director, UX Strategy 2018 - Present

HAVAS https://havas.com/

  • Leads UX strategy, design and optimization of 2 enterprise brand websites

  • Partners with clients and research vendors to uncover user insights that informs design objectives and goals

  • Partners closely with client, account, planning, creative & technical vendors to ensure execution meets user & business needs

  • Derive key insights from data to fuel design strategies & new opportunities for existing as well as incremental work

  • Leads a team of UX designers

Director, UX Strategy 2015 - 2018

FCB Global https://www.fcb.com/

  • Leads strategy, design, prototyping and optimization of over 80 projects annually for Cox Communication web & mobile app products

  • Led strategy and research for Clorox.com North America redesign

  • Partners closely with client, account, planning, analytics, creative & technical teams to gather data, perform user research and derive key insights to fuel design strategies & new opportunities for existing as well as incremental work

  • Leads a team of UX designers & strategists

  • Leads customer experience mapping & user research initiatives

  • Leads UX strategy and design for new business pitches

  • Pitched a redesign of Cox.com which resulted in 7 figure incremental work for the agency 6/2017

  • VUI subject matter expert

Manager, Digital Strategy 2014 - 2015

Leo Burnett http://leoburnett.com/

  • Led the implementation of social, digital, and content strategies, motivating user participation to drive client goals and objectives for P&G beauty brands

  • Partnered closely with account, brand strategy, analytics, research, and creative teams to analyze behaviors and derive consumer insights

  • Pitched and implemented a global redesign of Olay.com which resulted in 7 figure incremental work for the agency

  • Planned and performed Global usability research for Olay.com & their skin advisor mobile app

Senior UX Designer 2012 – 2015

Leo Burnett http://leoburnett.com/

  • Responsible for being the bridge between the brand and the user through user centered design methods for a variety of mobile apps, websites and social campaigns.

  • Uncovered insights into the behavior, motivations, context and goals of users

  • Crafted UX prototypes and UI design

  • Collaborated with client and agency teams including planning, strategy, creative, account, optimization, project management, business analysts, technologists and vendors from discovery through development

  • Managed junior UX designers & interns

  • Helped expanded expectations of department to both online & offline product and services

UX Designer 2009 – 2012

Leo Burnett http://leoburnett.com/

  • Gathered insights that informed design & creative strategies

  • Worked closely with teams to think through complex experiences by creating prototypes and iterating them through team collaboration & user feedback

  • Crafted UX prototypes and UI design

  • Responsible for client presentations of UX & UI design, to provide clarity and approval, early in the design process

UX Designer 2006 - 2009

PetSmart https://www.petsmart.com/

  • Translated business goals, user goals and marketing objectives into digital creative collateral for PetSmart.com and it's micro-sites

  • Heuristic analysis

  • Competitive research

  • Prototyping

  • Worked closely with web analytics teams to quantify user behaviors and inform hypotheses for design research

Clients:

  • Allstate

  • P&G

  • Hallmark

  • Whirlpool

  • Maytag

  • Raytheon

  • Purina

  • Nexium

  • Symantec

  • Comcast

  • PetSmart

  • Altria

  • Cox Communications

  • Toyota Financial Services

  • Discover

  • Clorox

Skills:

  • Prototyping

  • User Research

  • Usability Research

  • Stakeholder Interviews

  • Requirements Gathering

  • User Centered Design

  • Ethnography Research

  • Experience Mapping

  • Contextual Inquiry

  • Personas

  • Storyboarding

  • Interaction Design

  • Visual Design

  • Axure

  • Sketch

  • Invision

  • Visio

  • Omnigraffle

  • Adobe Suite

Education

Collins College: BA Animation & New Media

Studied animation art and production for traditional and 3D Animation.

Animation Principles

  • Figure drawing

  • Expression through emotion

  • Timing & Storytelling

  • Writing

  • Script writing

  • Character Conception

  • Character Development

  • Storyboarding

  • Character Animation

  • Background Art

  • Lighting

  • Sound Design

  • Animatics

  • Chroma Key

  • Video Editing

  • Animation History

 

Computer Animation

  • Flash

  • Photoshop

  • Lightwave

  • Maya

  • AfterEffects

 

 

 

 

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